All You Need to Know About Mobile Advertising
Mobile users make up about 60% of the whole Internet community in 2024. By 2025, this metric is expected to rise to a whopping 90%. Needless to say, mobile ads are only increasing in relevance for business owners each day. If you are still on the fence about this type of promotion, let’s dive deeper into this topic and explore all the benefits of this type of marketing. But first, let’s get our definitions straight.
What is Mobile Advertising?
Mobile advertising is quite self-explanatory. It’s the type of advertising that is employed through mobile devices. Virtually every person nowadays has a smartphone. Chances are, they are looking at that screen, browsing the web very, very often. About 60% of mobile users spend time online. That is quite a chunk of a target audience you can reach with one marketing campaign if set right.
Now, setting up all the requirements for an ad can be a bit tricky. But don’t fret, as there are professionals specialized in programmatic advertising, that can do all the work for you. If you are in desperate need of a good recommendation, SmartyAds might be your answer. With a team like that, you can delegate your advertising efforts and be at peace.
So, as we established, more people spend their time on the internet via their mobile devices. What does it have to do with ads? You guessed already: advertising on smartphones proves to be an incredibly efficient way to spend money on promotion. Let’s take a better look at the precise advantages of this type of marketing campaign.
The Benefits of Ads on Mobile
A lot of people put their money into advertising on mobile devices. In 2024, the forecasting predicted the figure to reach 400 billion dollars, to be more precise.
There are several main advantages to this type of advertising. They include the following:
- better engagement;
- cost-efficient;
- easy access;
- personalized to the target audience;
- large audience overall;
- potential shareability and virility.
When done right by a professional team like SmartyAds, advertising on mobile can become a powerful tool in your arsenal. The truth is, that mobile promotion just shows better engagement than marketing on desktops does. People spend more time on their mobile phones, the majority of which is downtime anyway.
A prospect is more likely to get interested in an ad and click on it when they are leisurely browsing the web on a smartphone while lying on a couch. Sitting at work in front of your desktop screen while the boss is looking over your shoulder—well, it just doesn’t do the same for the buyer’s intent, that much is certain.
Types of Mobile Advertising Formats
Advertising on smartphones comes in all shapes and forms. It all depends on how your target audience chooses to spend its time, and what type of format will be the most efficient and relevant for them.
You can pick and choose one or several simultaneously. There are several main types we can list:
- banners;
- videos;
- push notifications;
- in-app ads;
- search ads.
We’ve all seen banners on the websites. While mobile users browse through blogs and sites on their smartphones, banners might appear by being neatly tucked away at the corner of the platform. One of the most important things here, of course, is formatting.
The banner shouldn’t obscure the main information on the website. At the same time, it should be discernable and easy to scan on a small screen. It also doesn’t hurt to have information here, relevant to the user’s search intent.
Push notifications can be integrated into an app, for example. Everyone uses some sort of application, but if you have a product like that already, it’s straight up a natural fit. A small window will pop up on a screen at set times, to remind users about your product, service, and brand overall. A good reminder to keep them engaged.
This brings us to another type of advertising on smartphones—in-app promotion. Nearly every application has it, and if it doesn’t, then there’s a payment plan in place already. In-app ads are an efficient way of showing promotional material regularly to the set audience you want to reach. Just imagine how many people play during the commute each day. All can potentially be looking at your ad when they are short on gems.
Videos are tightly tied to the in-app promotion too. An in-app ad can be a video—and often is anyway. Videos are generally more engaging than still pictures of products, as they incorporate storytelling elements and music, that can convey a certain message more easily. If a video is done well, it can also increase the chances of an ad being shared with a friend, or even going viral.
Search ads are self-explanatory. Arguably, people search for things more on their phones, than computers. Search ads on a smartphone would appear in their search engine, and be relevant to their search intent. A simple, straightforward way to sneak in some native advertising for your brand, product, or service.
Conclusion
Mobile advertising makes up a significant part of the general advertising efforts of any modern brand. There are plenty of benefits to this type of marketing. It’s cost-efficient, it reaches a large audience, and shows better engagement, than advertising on any other platform.
The access to this type of ad for a user is extremely easy. All they have to do is swipe—which is what most of us already doing anyway, whenever we are glued to our pocket devices.
Not to mention, that this type of ad has a great potential to be shared with a friend. And when a friend shares with a friend, who shares with another friend, and so on—well, there’s a great potential to go viral right there.
Needless to say, what wonders it can potentially do for your business, product, and service. All that is left to do is start an advertising campaign, targeted at mobile users, and you are ready to conquer those pesky conversion numbers!
