How to Increase Your Facebook Followers: A Step-by-Step Guide
To thrive on Facebook, a brand, creator, or influencer not only needs quality and interesting content but also real and loyal followers. The more followers a channel has, the more it will likely receive likes, shares, comments, and other forms of engagement. More followers mean wider audience reach, increased engagement, and maximum opportunities for higher conversion.
So, if you are running any Facebook account for your brand, business, or your personality, then you must emphasize boosting your potential followers. Here, you will discover a step-by-step guide to strategies that increase Facebook followers and boost success on the platform.
Improve the searchability of your page
With myriads of pages running on Facebook, it is difficult for users to find your page. Many users will stop locating it if they don’t get it quickly. So, improve the discoverability of your page by optimizing your profile. Choose an easy-to-remember username that is relevant to your brand or personality.
Use a high-quality and recognizable profile photo captured using an advanced smartphone or camera. Add all essential details of your profile with related and popular keywords. Be sure to keep updating your profile with new content and keep responding to your users’ comments.
Get your Facebook page verified
Some fake Facebook accounts often spread wrong information or attempt scams, making the audience doubtful of unknown and new pages. So, depict the authenticity of your page by verifying it on Facebook. Verified pages receive a badge that reflects to users that your account is real and trusted by Facebook and its algorithm. As a result, more people will follow and trust your page.
Upload shareable posts
People are encouraged to follow your Facebook profile if they find something interesting and share-worthy. So, create and upload attractive and engaging content like exciting clips, memes, and quotes that resonate on your Facebook page. It can be the best way to attract viewers and enhance your engagement rate as it taps into the interests and emotions of an audience.
Upload video content
Compared to plain text or images, video content on Facebook gets more engagement. Consequently, more people will explore your content. The more followers, views, and likes you receive, the more chances your post gets to be found by prospective followers. So, create videos that provide behind-the-scenes content or informative tutorials to the audience. By uploading this sort of content, you can make your brand more significant and allow users to click the Follow button on your Facebook page.
Invite people to like your Facebook page and posts
Inviting people to visit your Facebook profile, like it, and engage with uploaded posts can be a proven strategy to get more followers. When any person likes your page, they start receiving your posts on their feeds. To get started, you can ask your family and friends to spread the word about your Facebook page. Note the frequency of your invitations to avoid being temporarily blocked by the platform. Be sure to change the frequency, ensuring it seems organic to the algorithm.
Run Facebook engagement ads
Facebook ads are one of the most effective strategies to gain real followers. Engagement ads are designed to persuade user interaction on the platform. To get the most out of this strategy, you must develop appealing content that aligns with your target audience.
Collaborate with a relevant influencer
Another great strategy to boost your followers lies in influencer partnerships. It not only expands the follower base but also helps increase Facebook likes and success on Facebook. Popular influencers have loyal Facebook audiences, so partnering with them can help tap into their audience and expose your profile and posts to a broad range of prospective followers.
Use the Facebook Live feature
Hosting live broadcasts on Facebook is one of the most popular trends to get more followers and expand the reach. You can use the Facebook Live feature directly from your page. Go to your page where you broadcast the live stream, click on the Live button, include a description, and click Start Live Video to start streaming live.
You can consider different types of content for live videos including live events, product demonstrations, Q&A sessions, and behind-the-scenes looks. Experimenting with different types of content will encourage your audience to keep exploring your content and turn your viewers into loyal followers. Try to inform your audience when you will go live so that more of your audience can join it.
Give a coupon to your users
If you want to boost followers for your brand or business Facebook page to increase sales volume, then offer a coupon to users when they like your page. It will be a win-win situation for you as well as the users. You will get a new audience member and the user gets a special discount or coupon on their purchase.
Join popular Facebook groups
Joining popular Facebook groups in your niche helps in directly interacting with your target audience. It provides the opportunity to find their interests, preferences, concerns, and what they like or dislike. Moreover, you can answer their questions and respond to their queries with meaningful insights. This can encourage other people in a group to follow your page for more information and posts.
Use Facebook insights
Tracking your Facebook page’s performance helps in identifying the necessary amendments in your strategies and ensuring constant growth of your account. Facebook Insights is an analytical tool or a dashboard that allows measuring the performance of a Facebook page. It shows how posts are performing on the platform and how users are engaging with a page. Also, connect with users who comment on your posts and ask them for their feedback about your posts and what they want to see more on your page.
These are some effective strategies that you can follow step-by-step to drive more viewers and convert them into your followers. Never try using bots or tips that bring fake followers as it can harm your reputation.
