Unexpected Tools That Are Useful for SEO Specialist

Keyword planner? Check. Analytics platform? Check! Backlink tracking and domain analytics? You know it!

These are the staples any SEO person worth their salt uses. However, they might not always be enough. You’ll want to consider more unorthodox tools, too, if you want the best results, and you’ll find the most compelling suggestions here.

Website Optimization Tools

Your site could be sitting on top of Google’s search results and still have a sub-par bounce rate. Loading speeds are the most likely suspect. Does your site take more than two seconds to open and load images or other embedded content sluggishly? Almost 50% of users lose interest in such sites before engaging with any content.

You’ll want to verify whether your website loading times are acceptable and take steps to speed it up otherwise. While you’re at it, check that its mobile layout is as responsive and intuitive as the desktop variant. After all, mobile is most people’s preferred type of internet access now.

Content Optimization Tools

Your SEO efforts might be catering to computers, but people are the ones who will do the actual reading. Several content optimization tools exist that ensure they’ll stick with it until the end.

Some specialize in optimizing the text itself for human consumption. They check the reading comprehension level of the current text and offer suggestions on making it more suitable for broader audiences. They can analyze your word usage and writing style as well as eliminate typos or weird sentence constructs.

Others focus on optimizing keyword usage and text formatting. They’ll suggest the best keyword frequency depending on the piece’s length and let you know when to break long walls of text up with headings and images.

Security Tools

In the arsenal of an SEO specialist, security tools might not be the first thing that comes to mind, but they’re essential. These tools safeguard your online activities and ensure that your competitive analysis and strategy planning remain confidential.

A VPN, for example, serves a dual purpose. Not only does it protect your data, but it also allows you to access search results from various locations globally, offering a broader perspective on your SEO efforts. Some VPNs even offer features that work as an ad blocker for YouTube, which can also be useful for SEO specialists.

Also, don’t forget that the provider also matters. Search for user reviews like the Reddit VPN comparison table so you find what suits your needs best. Then, implementing robust security measures will ensure that your SEO practices are not just effective but also protected against online threats.

Paid Ads

You likely already have well-performing content that consistently attracts organic traffic, so why not double down? Running paid ads on social media that link to outstanding articles, blogs, podcasts, etc., will help new visitors form a positive first impression about your expertise and trustworthiness.

A People Also Ask Plugin

“People also ask” is a segment that shows up as part of Google’s search results. It contains relevant questions with concise answers to help people make better decisions. Opening one up leads to more, leading to a tiered approach that can yield SEO opportunities you hadn’t considered before.

Clicking through such questions is tedious. That’s why you’ll want a plugin to generate a question tree automatically. You may then pick the most relevant or interesting ones and answer them in an article’s FAQ section. You should also add such a section to old articles. It lets you expand them towards the end with useful information without upsetting their current ranking.

Web Scrapers

Successful SEO hinges on insights gained by analyzing vast amounts of data obtained through scraping. Google couldn’t function without scraping web pages for relevant data. Neither could the analytics platforms you use every day. Specialized web scrapers take things further by giving you the freedom to search for, compile, and analyze any readily available information on the internet.

A scraper’s SEO application is only limited by your imagination. You may use them to conduct keyword research or check your website’s ranking for each keyword. More interestingly, you can scrape competitors’ pages to uncover their most successful keywords, content, and SEO strategies and adapt yours accordingly – e-commerce scrapers will do the job well here.

Scraping affords other benefits, like discovering blogs with similar content, you could reach out to guest post on. Or you could maintain a spreadsheet containing dynamic pricing data that compares your product prices against the competition’s to undercut them % react to changes in time.

Content Exploration Tools

Creating similar content in hopes of boosting your SEO leads to creative burnout. You might run out of ideas, but the right tools won’t! They’ll trawl through sites in your niche, picking up trending topic suggestions as they go. Such tools are indispensable for keeping up with trends and devising timely content that people will engage with.

Conclusion

Search engine optimization is a constantly shifting endeavor. What works today may be obsolete tomorrow. It’s becoming clear that conventional tools don’t always provide the edge you need. We hope this article has opened up new avenues for you to pursue in search of SEO excellence.